ANALYSIS OF ATTITUDES AND LEVEL OF STUDENT SATISFACTION TO SERVICE SERVICES (Study at Postgraduate Program STIE Indonesia Banjarmasin)

Article Sidebar

Published Mar 1, 2013

Main Article Content

Dwi Wahyu Artiningsih
STIE Indonesia Banjarmasin

Abstract

Abstract,
This study aims to determine the attitude and level of student satisfaction towards services Graduate Program, which in turn can be used as a basis in determining the service quality improvement strategies.
Locations of Economics Graduate studies in Indonesia Banjarmasin, the sample of 102 students was taken by purposive random sampling. Attitudes measured by the indicator approach Fishbein (1) belief / confidence in the services and (2) evaluation of the performance of services while the satisfaction level is used to calculate the importance-performance analysis models with indicator (1) expectations of services and (2) the actual service kinerka services. Services attributes used in this study were 13 variables.
The results showed that the attitude of students towards services Graduate Program has demonstrated (1) a positive attitude, (2) of the 13 attributes surveyed services there are still variables that have not reached the point of maximum satisfaction so that the student needs to be improved quality of service, (3) because the various limitations of the agency prioritized service quality improvement in the completeness of the book in the library graduate, graduate library journals completeness and transparency in the assessment system.

Article Details

How to Cite
Artiningsih, D. (2013). ANALYSIS OF ATTITUDES AND LEVEL OF STUDENT SATISFACTION TO SERVICE SERVICES (Study at Postgraduate Program STIE Indonesia Banjarmasin). Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 6(1), 9. Retrieved from https://stienas-ypb.ac.id/jurnal/index.php/jdeb/article/view/7
Issue
Vol 6 No 1 (2013): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.6 No.1 March 2013
Section
Articles

This work is licensed under a Creative Commons Attribution 4.0 International License

References

Assael, Henry. 1998. Consumer Behavior and Marketing Action. Second edition. Kent Publishing Company, Boston.
Basu Swasta, DH. 2000. Azas-azas Marketing Akademik Keuangan dan Bisnis (AKB). Andi, Yogyakarta.
……………… 1999. Manajemen Pemasaran Analisa Perilaku Konsumen. Liberty, Yogyakarta.

Chattopadhyay Amitava and Nedungaji, Prakash. 2000. Journal of Consumer Research : Does Attitude to Ward The Ad, Endure, Vol 19.

Engel, James F, RD, Blancwell and Paul W. Miniard. 2004. Perilaku Konsumen. Edisi Bahasa Indonesia, Binarupa Aksara, Edisi ke enam.

Husein Umar. 1997. Metode Penelitian Aplikasi dalam Pemasaran. Gramedia Pustaka Utama, Jakarta.

Kotler, Philip. 2004. Manajemen Pemasaran. Edisi Indonesia. Salemba Empat, Jakarta

Malhotra, Naresh K. 2003. Marketing Research and Applied Orientation. New Jersey, Prantice Hall.

Moh Nasir. 1999. Metode Penelitian. Ghalia Indonesia, Jakarta.

Parasuraman, Zeithaml, VA and Berry, LL. 2001. Conceptual Model Of Service Quality. Journal of management. Vol 19.

Sunaryo. 2005. Analisis Sikap dan Minat Konsumen Dalam Mengambil Polis Asuransi Jiwa Pada Industri Asuransi Jiwa di Kodya Malang, Tesis, Pascasarjana UGM, Yogyakarta.

Uma Sekaran. 2001. Research Methods For Business : A. Skill Building Approach. Second Edition, New York.