ANALISA PERILAKU KONSUMEN DALAM PENGGUNAAN E-MONEY (STUDI KASUS DUTAMALL BANJARMASIN)

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Published Nov 4, 2023
DOI https://doi.org/10.53651/jdeb.v16i2.461

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Sholikhah Sholikhah
STIE Nasional Banjarmasin
Ni Nyoman Suarniki
STIE Nasional Banjarmasin
Lusiana Pratiwi
STIE Nasional Banjarmasin

Abstract

Abstract,


The aim of this research is to analyze consumer behavior in using e-money (case study of Dutamall Banjarmasin). The reality shows that there are still few people who understand about e-money, there is still a lack of public thinking about e-money, there are still limited places that accept payments using e-money, and there is consumer behavior that influenced by the characteristics of cultural, social, personal and psychological factors


The method used is a quantitative research method. The research population is an unlimited population and the sample in this study is a convenience sample.


The research results show that cultural factors in the use of e-money at Dutamall Banjarmasin are considered not good. Social factors in using e-money at Dutamall Banjarmasin are considered good. Personal factors in using e-money at Dutamall Banjarmasin are quite good. Psychological factors in using e-money at Dutamall Banjarmasin are quite good.

Article Details

How to Cite
Sholikhah, S., Suarniki, N. N., & Pratiwi, L. (2023). ANALISA PERILAKU KONSUMEN DALAM PENGGUNAAN E-MONEY (STUDI KASUS DUTAMALL BANJARMASIN). Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 16(2). https://doi.org/https://doi.org/10.53651/jdeb.v16i2.461
Issue
Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Section
Articles

This work is licensed under a Creative Commons Attribution 4.0 International License

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