PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PARFUM THE BODY SHOP BODY MIST JAPANESE CHERRY BLOSSOM PADA TOKO THE BODY SHOP PALANGKA RAYA

Article Sidebar

PDF (Bahasa Indonesia)
Published Sep 30, 2022
DOI https://doi.org/10.53651/jdeb.v15i2.407

Main Article Content

Tasman H. Taher
SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS
Pamungkur Pamungkur
SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS
Sunarmie Sunarmie
SEKOLAH TINGGI ILMU EKONOMI KUALA KAPUAS

Abstract

                  The purpose of this research was to determine the effect of word of mouth on purchasing decisions of the body shop japanese cherry blossom body mist product at the body shop shop in Palangka Raya.


                  The method used is a quantitative method with a simple linear regression analysis tool and assisted by SPSS. The population of this research is the customers of the body shop body mist japanese cherry blossom products in Palangka Raya, the sample is 30 people.


                 The results showed that word of mouth had an effect on purchasing decisions for the body shop body shop body mist japanese cherry blossom product at the body shop shop in Palangka Raya.

Article Details

How to Cite
H. Taher, T., Pamungkur, P., & Sunarmie, S. (2022). PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PARFUM THE BODY SHOP BODY MIST JAPANESE CHERRY BLOSSOM PADA TOKO THE BODY SHOP PALANGKA RAYA. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 15(2), 393-404. https://doi.org/https://doi.org/10.53651/jdeb.v15i2.407
Issue
Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Section
Articles

This work is licensed under a Creative Commons Attribution 4.0 International License

References

Andy Sernovitz; Seth Godin; Guy Kawaskaki. (2012). Word of mouth marketing : how smart companies get people talking. In Kaplan Publishing.

Ariyuni, D., Yusuf, D., & Msi, S. (2020). THE INFLUENCE OF PRICE PERCEPTION, QUALITY OF SERVICE AND WORD OF MOUTH ON PURCHASE DECISIONS (Study at Starbucks Coffee Gambir Station). 22(11), 1–19.

Ghozali, I. (2013). Aplikasi Analisis Multivariete IBM SPSS 23. Badan Penerbit Universitas Diponegoro, Semarang.

Hasan, A. (2010). Word of Mouth Marketing. Medpress, Yogyakarta (In Indonesian).

Kotler, P., & Keller, K. L. (2011). Manajemen Pemasaran, Jilid I, Jakarta: PT.

Kuncoro, M. (2018). Metode Kuantitatif untuk Bisnis dan Ekonomi. UPP STIM YKPN. Yogyakarta.
Latief, R. (2019). Word of mouth Communication: Penjualan Produk. Media Sahabat Cendekia.

Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis Pendekatan. Pengembangan-Keahlian, Edisi 6 Buku 1. Jakarta. Salemba Empat.

Sekaran, U., & Bougie, R. (2017). Metode Penelitian untuk Bisnis Pendekatan. Pengembangan-Keahlian, Edisi 6 Buku 2. Jakarta. Salemba Empat.

Schiffman, L. G., Kanuk, L. L., Kumar, S. R., & Wisenblit, J. (2010). Consumer behavior.

Sugiyono, P. D. (2017). Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Penerbit CV. Alfabeta: Bandung.

Sugiyono. 2018. Metode Penelitian Kuantitatif. Bandung: Alfabeta

Yanthi, Afifah Dwi, Prasetyo Adi dan Miguna Astuti. (2020). Peran Korea Wave, Lifestyle dan Brand Ambassador Terhadap Keputusan Pembelian Produk Innisfree. Volume 1. 179-195. Prosiding Biema Business Management, Economic and Accounting National Seminar.